In just a few years we've gone from having a limited number of Korean beauty brands available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it's apparent that there's no single type of K-beauty brand. We're regularly seeing everything, including cute-as-can-be, cartoonishly packaged products, elegantly presented items with incredibly effective ingredients, and, of course, sheet masks in every variety imaginable. This month, we're seeing super-affordable serums, stay-put liquid shadow, and soothing sunscreen.

Here are the latest and greatest K-beauty products from brands such as The Crme Shop, Tonymoly, and more, hitting real and virtual shelves in October.

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The Best New K-Beauty Skin Care and Makeup of October 2019 - Allure Magazine

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