I dont have time for glamour Aminah Sagoe

Posted: March 29, 2015 at 5:45 am

Aminah Sagoe

Aminah Sagoe recently developed a skincare range called Emmaus. She opens up on why she set up the brand

Q: How did you delve into skincare treatment?

A: The inspiration came about while I was trying to treat my skin condition called keratosis pilaris, aka chicken skin. It is a common skin condition that causes rough patches and small, acne-like bumps, usually on the arms, thighs, cheeks and buttocks. The bumps are usually white, sometimes red, and generally do not hurt or itch. The condition can be frustrating because it is difficult to treat. In my quest to find a cure, I developed a skin care range to treat the condition. I have always been a product junkie.

Q: How long did this take?

A: It took 22 months of research to come up with these products. It has been very hectic but we kept going with the flow. It can be used by both sexes and it is the first natural skincare line in this part of the world to mix plant stem cells with natural ingredients. It can be used by people with eczema, psoriasis, scaly skin and uneven skin tone but it doesnt bleach. The ingredients are extremely healthy and safe for the skin. The three step range consists of the pampering smiling beads body wash, touch of love mini towels and a soothing softness bliss body lotion that nourishes and protects the skin

Q: What does Emmaus mean?

A: It is a biblical word and signifies a rebirth or a new beginning. I am a convert; I was born a Muslim but I am now a Christian. I got converted after I got married to my husband who is a Christian. I was in my late 20s when I picked up the Bible, read it and believed. Believing in Christ has brought me so much joy, peace and clarity.

Q: What are some of the challenges you faced while developing the products?

A: The formulation took so long to be formulated because it is made up of natural products and preservatives. At some point, we had issues where one product will interact with another and that took a lot of time to fix. The products do not bleach or alter your skin colour. The process took 15 months to complete.

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I dont have time for glamour Aminah Sagoe

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