UNDATED (WJRT) - (07/17/14) - Would you poke your skin with pins if it meant you'd look years younger?

Last year, Americans underwent more than 11 million cosmetic procedures, and they spent nearly $12 billion on skin rejuvenation. Everyone wants their skin to look younger, healthier and better, but some are taking it to an extreme.

Cheri Kovacsev's face is dripping with blood - and she wouldn't have it any other way.

"I'm hoping to achieve smaller pores, the fine lines around my lips to improve over this process," she said.

Licensed paramedical aesthetician, Amaris Centofanti, is performing rejuvapen micro-needling.

"After you are done with the treatment, collagen elastin kicks in to heal the skin, so in a few days, your skin starts to look more flawless," she said.

Some, like professor of dermatology James Spencer, aren't sold on micro-needling - which costs about $350 a pop.

"There was just a study in the journal of the American Medical Association Dermatology, Jama Dermatology, last month, of three cases of allergy to the medication to the serum that was put on after micro-needling," he said.

Some other extreme beauty treatments:

- The bee venom facial. The theory is the venom tightens skin by pumping up collagen. It costs about $130.

More here:
Bizarre beauty trends: are they safe?

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