With all the new stories and conversations about cancer, one phrase you will start to hear more and more is Personalized Medicine.

The OHSU Knight Cancer Institute is on the forefront of this newest approach to cancer treatment. Personalized medicines promise is simple: it is not just about new drugs. Its about but how each individuals cancer is diagnosed, the treatment program designed to best address each persons disease and their lifestyle, as well as a therapy that targets what is making their particular cancer grow.

On June 7 at 7:00pm, KOIN Local 6 and OHSU Knight Cancer Institute presents a very important medical special called Personalized Medicine Ending Cancer As We Know It; a half hour program that explores one of the most talked about diseases that impacts almost everybody.

Youll also get to talk live with the experts at the Knight Cancer Institute. Physicians, nurses and other cancer experts will speak with you one-on-one about your concerns and questions. The Knight Cancer Institute will open its phone lines up to you live. You can even submit questions on Facebook and Twitter. The phone lines and social media feeds open to your questions at 6:30pm.

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Personalized Medicine: Ending Cancer As We Know It

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