Do you want to live a better, healthier and longer life? Me too.

Lets go back to 1937, when Albert Szent-Gyrgyi won a Nobel Prize for his discovery of ascorbic acidvitamin Cthat enables the body to efficiently use carbohydrates, fats, and protein (I use it a lot during cold and flu season, you?). It was a massively consequential discovery, as it not only saved and extended countless lives, but it also contributed to the foundations of modern nutrition. Szent-Gyrgyi, himself, was blessed with a long life; he died in 1986 at the age of 93. But he might just as well be known for what he said on his 90th birthday: I wish I could be 75 again!

No doubt, that comment elicits more than a few eyerolls today. Especially since the CDC has recently downgraded American life expectancy to just 77 years. But could 75 someday be the new 40an age by which, like Szent-Gyrgyi, were only hitting our stride? Well, if the burgeoning activity of the life extension industry is any indication, we may actually be on the cusp of making it soand enjoying life to the fullest right up to the extended end. Which brings us to the morbid thought of mortalitythat end state most of us seek to delay, if not dodge.

It may strike many as common sense that most causes of death are what we have come to understand as age-related: The longer we live, the more likely we are to develop, for example, heart disease, cancer, or Alzheimers. Therefore, a reasonable thing one can do to prevent the development of age-related diseases, is to, well, not age. It turns out thats actually not as flippant as it sounds. So, is that possible and how do we get there?

In short, all strategies for life extension revolve around a combination of three factors, all working together to fortify health and wellness for a longer haul: 1) things you should stop doing (I have a list which I mostly ignore, you?), 2) things you should start doing (honestly part of my same list), and 3) adopting the contributions of new health and wellness technologies and scientific discoveries that are helping to curb aging. All three comprise parts of a budding ecosystem that is growing into a multibillion-dollar industry on an exponential trajectory to displace everything we have come to understand as modern medicine. If just what we know today were fully embraced and actualized, the global economy could also be transformedand with it, a renaissance of human flourishing.

And we could use it. When ranking countries for life expectancy, the United States often doesnt make the top 50despite having the highest healthcare costs per capita in the world, by far. In other words, maybe were doing it wrong.

Clearly, somethings got to give. Right?

None of this is lost on the investment community, which is set to plow billions into a nascent industry that is fast approaching its inflection point. Driving that inflection is a fundamental pivot from treating symptomsthe bread and butter of the rapidly collapsing medical-industrial complexto addressing the root causes of aging and disease. Its a shift that is ushering in a new and immensely disruptive paradigm that some analysts envision creating a global market approaching $300B by 2030. Its likely bigger when you add in personalized skin health and beautynot to mention food.

Again, like many such watershed moments, this is a story of convergences. Its a perfect storm comprising new and surprising discoveries about the workings of the human body, myriad innovative technologies, coupled with an ever-increasing geriatric population. Now add to this mix an explosion in chronic diseases and a growing demand for more Personalized, Precise, Preventive, and Participatory aging therapeutics (the so-called 4 Ps) and we have a movement.

Beyond its potential for profitability, though, the longevity movement benefits from a certain intrinsic appeal: it could be a tremendous positive impact for humanity. Startups and leading global organizations are diligently at work developing the next level of health, beauty and wellness products, services and treatmentsfrom delivering mass-personalization AI technology to help consumers choose at Revieve, to science-driven wellness at Thorne HealthTech, to curing Alzheimers at Genentechall with investments beginning to show promise.

Another leading catalyst in shifting the world away from the traditional disease-focused regime in favor of targeting root causes of age-advancing chronic illnesses, is Viomea life sciences company that has pioneered the field of human gut microbiome diagnostics and treatment. I took a look under the hood to learn whats behind this longevity science and how are they rebooting an industry.

The big idea behind Viomes science is simultaneously cutting edge and ancient (stay with me here as we unpack this). It was actually first articulated in the 4th century BCby Hippocrates of Kos. Let food be thy medicine, he proclaimed, and medicine be thy food. As investors in next-gen food companies, like Manna Tree, will tell youhe was onto something.

You can think of the gut microbiome as the Chief Architect of your health. The trillions of microbes that reside in your gut help you digest food, absorb nutrients, maintain a healthy weight, neutralize toxins, fight off bad bacteria, and many other functions that are responsible for keeping you alive and healthy. How the microbes in your gut respond to the food you eat creates a chain reaction that can be beneficial to you or, if you're eating the wrong foods, can promote inflammatory activity and microbial imbalance, or, dysbiosis. In other words, the very conditions that work to curtail lifespan.

It turns out that illnesses such as cancer, diabetes, heart disease, stroke, Parkinsons, Crohns, Alzheimers, arthritis, depression, and many other debilitating conditions share a common denominatorschronic inflammation for one. In fact, chronic inflammation is both a precursor and prerequisite to the onset and development of todays deadliest diseasesand aging. And all these conditions are pointing to the gut.

Its to these ends that Viomes 50+ health scores reveal ones underlying contributors to poor healthand more importantly, to identifying the microbiome-based correctives that can extend both lifespan and healthspan. Affirming both Hippocrates and Viome, Dr. Sherry A. Rogers astutely quipped, The road to health is paved with good intestines!

In a free-market, innovation-economy, Viome is certainly not alone in this endeavor. Life Biosciences and many others are also targeting the biology of aging. The emerging sector operates on the premise that aging is in fact modifiable, being caused by biological mechanisms that can be targeted therapeutically. Elysium is another. It is working to make practical the myriad scientific advancements in aging research that in turn are leading to compelling new developments that will, fundamentally redefine every aspect of how we think about healthcare. Sampo Parkkinen, Revieve's Founder and CEO agrees and believes that the world's leading brands and retailers can help consumers personalize their health, beauty, and wellness through relationship-driven commerce: "Bringing personalized solutions to worlds consumers must go beyond healthcare, into the daily products, services, and treatments people use, from skincare and beauty products to supplements and food, it should all be on the table where consumers shop, he comments."

The key to moving life expectancy forward is turning back the biological clock. The old clich goes, If I knew I was going to live this long, Id have taken better care of myself! Or, as one of my Moms favorites, actress Mae West, said, Youre never too old to become younger. The good news is that theres no time like the present to reboot and begin preparing for a healthy future. And lifestylemarked by a nutritionally-rich diet (most tell us to ditch the fast food, but not everyone can), proper exercise (yes, there is an inverse relationship between physical activity and mortality), adequate sleep (I dont get enough, you?), good stress management (how are you doing?)is also central to any life extension regime. We have been told all of this before, yet we still struggle.

That said, a central goal of lifestyle modification is not only to reduce the incidence of disease but promote healthy, successful aging. Its true that ones biological age need not match chronological age. Consider Viome founder Naveen Jain. I am 63 years old, he says, but my biological age is now 10 years younger. I have achieved this in the last two years, simply by understanding how my body works, using Viomes tools, which tell me what to eat and why and what to avoid and why. It then details the specific nutrients my body needs to live a disease-free life.

In addition to its AI-driven gut microbiome tests, the company is beginning to produce personalized supplements and formulas that combine the necessary nutrients into daily capsules, thus eliminating the need to stock dozens of products. Consequently, Naveen actually does anticipate reaching 75 but registering a biological age of just 40. Not that he expects to age in reverse, a la The Curious Case of Benjamin Button. Nor is this about achieving immortality. Rather, longevity science is really more about enabling people to be as healthy as possible for as long as they are alive. It's about having the strength, energy, and vitality to do what they want to do, even possibly at 100.

I know what youre thinking, Naveen is the CEO and didnt actor George Burns live to be 100 while famously smoking cigars every day? Yes, however, Ive watched his positive transformation over the years, along with Viome customer data, the results are remarkably noticeable (but alas, Im not a healthcare professional). The early industry data now has supplement manufacturers, and companies like Amway, taking note and working determine how to globally scale and deliver personalized nutrition through mass-customization. As I have said at Northwestern Universitys Kellogg School of Management, look for a variety of co-created innovation and delivery partnershipsbetween upstarts and global 1000sin this space starting next year.

Want another view on potential impacts? Longer lifespans are an effect of the measures anyone can take to improve their healthand it seems to also be an emerging societal and economic imperative. Consider, for example, if everyone in the world were to lower their biological age by even a few years, the global disease burden would be reduced dramatically. Today, according to the CDC, six in 10 U.S. adults suffer chronic health conditions; four in 10 have two or more of these diseases. Some of these diseases are both debilitating and expensive. According to estimates by the World Economic Forum, between 2010 and 2030, the total cost to the worlds health systems will approach $50T (yes trillions). Could we cut that in half? The leaders in the life extension spaceboth startups and the big-dogsbelieve so. And supporting data is mounting.

Looking for a bottom line? Me too, hows this: if you can maintain good gut health, then that good gut health will keep the rest of you healthy. If, on the other hand, the gut microbiota are in dysbiosis, then youre up for diseases caused by the chronic inflammation that inevitably resultsthe very conditions that are know to slash human life expectancy by half.

When the experts declare the upper limits of life expectancy, we believe it like some law of the universe. When someone dies at, say, 80, we accept that theyve lived a good long life. Weve become conditioned to believe it, and like so many other things connected to ones mindset, it becomes a self-fulfilling prophecy. Normal cholesterol in a society where its normal to drop dead of a heart attack really should not be considered a good thing. Right? We dont achieve more than we expect. But if we do expect more, it must begin with an understanding of whats really going on in the body. We are starting to do that now, thanks to the biological, cellular, and genetic ground truths established by the sciences and technologies advanced by the likes of Viome, Life BioSciences, Elysium, and many other emerging players the world will soon hear about.

But what about genes? you might ask. Surely, ones genetic makeup affects lifespan, right? Interestingly, we are learning that genetics may be responsible for only a very small percentage of human diseasesthe vast majority are triggered by environmental and lifestyle factors. And both are of tremendous consequence to the makeup of ones gut microbiome, which, we are now understanding, can be the chief driver of genetic expression (or epigenetics), turning genes on and off depending upon which microbes are present in the gut.

So, while some people do hit the genetic lottery, like George Burns, the rest of us can improve our luck through lifestyle choices. But the differencenow those choices need to be informed. This is where Viomes Human Gene Expression test comes in. With its origins in biodefense science developed at Los Alamos National Lab, it reveals a true state of ones overall health, the measurable potential for developing disease, and the nutritional corrective actions one can take to restore the homeostasis that is essential to healthy longevity. Again, it seems if you can improve the health of your gut microbiome, you could also take some of your genetic fate into your own hands.

In the end, though, when all is said and done, given the events of the past few years, many have learned that there is more to life than increasing its length. To this end, we would all do well to heed the words of the 14th century holy man who wrote, It is vanity to wish for length of life, and to care little that the life should be well spent. Indeed, if were to be older, well also need to be wiser.

More:
Want To Live Longer? How Life Extension Industry Will Reboot ... - Forbes

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