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Archive for the ‘Anti-Aging Medicine’ Category

Dermatology Jan-Feb 2011: Winter Skin

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Aesthetic Trends & Technologies
January - February 2011
Dermatology Department

Winter Skin

7 ESSENTIAL SKIN CARE TIPS
FOR A HEALTHY GLOW

By Donya Fahmy, Dropwise Essentials

With winter upon us, now is a good time to review your patients’ skin care routine to make sure they are armed and ready for the onslaught of winter. Though the weather outside will sometimes be frightening, with these quick and simple tips your patients can maintain a healthy glow from the inside out no matter what the change of seasons may bring.

STAY HYDRATED
Drinking fluids is one of the keys to flushing out toxins that can lead to unsightly skin eruptions. It is also one of the best ways to retain moisture and maintain the elasticity of the skin. Have your patients stick to distilled or purified water and herbal teas. Avoid or limit consumption of carbonated drinks, drinks with caffeine or sugar, and high-sodium soups, as these can hinder the benefits of the hydrating fluids they consume. And suggest they do not wait until they feel thirsty to drink something, because by that point they are already dehydrated!

CONSUME ESSENTIAL FATTY ACIDS (EFAs)
These nutrients (sometimes referred to as the “good fats”) play an essential role in the health of one’s skin, hair, and nails — all of which can turn brittle from exposure to the elements. EFAs help the body form healthy cell membranes that can hold more water inside their…READ ON - Click Here to Download Full Article

Donya Fahmy

About the Author
Donya Fahmy is a green business owner and the creator of Dropwise Essentials’ spa-quality aromatherapy body products that help you safely relieve stress, increase vitality, improve confidence, or simply manage your emotional state any time or place without popping a pill. For more free tips and valuable information visit: http://www.dropwise.com and subscribe to the Dropwise Health & Beauty News Ezine or blog feed.

In Practice Jan-Feb 2011: A Year in Review

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Aesthetic Trends & Technologies
January - February 2011
In Practice Department

2010: A Year in Review

THRIVING PRACTICES WITH TOP
LEADERS IN THEIR FIELD SHARE
THEIR SECRETS FOR SUCCESS

By Christine Lapointe, Contributing Editor &
Advisor, & Laura Jackson, Aesthetics 360°

Heading into Q 1 we thought a summary which recaptured interview highlights from our “In Practice” column in 2010 was in order. We found the process became an excellent exercise in reminding us to never lose focus on core business development foundations. As you read through this edition of “In Practice,” we hope you will use it to help target the processes that may need attention and refinement in order for you to continue to build and sustain a profitable and world class practice.

COMMUNICATION
It is always interesting when we see our experts agreeing on strategies. We found an overwhelming emphasis in the industry for the necessity of defined and streamlined communication systems. The common thread among our experts was that establishing a relationship with the patient through seamless communications remains the critical component in creating an environment which encourages long-term relationships. The concept sounds simple; but the reality is…READ ON - Click Here to Download Full Article

Christine Lapointe
Laura Jackson

About the Authors
Aesthetics 360° was founded and is owned and operated by Christine Lapointe and Laura Jackson. Together, they bring their clients over 40 years of Business Development and Sales and Marketing Experience from the elective surgery industry nationally and internationally. Their mission is to provide a comprehensive range of services vital to the support of Technology Leaders and Physician owned practices on their journey to success. Aesthetics 360° provides the systems and hands-on guidance necessary for practices to effectively measure results and target key areas for revenue growth from initial contact with a potential patient through long-term patient retention. Aesthetics 360° is the solution for technology leaders and practices that are committed to making business better. For more information, visit their website on the worldwide web: http://www.aesthetics360.com.

jobFIT Jan-Feb 2011: Developing Employee Performance

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Aesthetic Trends & Technologies
January - February 2011
jobFIT Department

Coaching to Develop Employee Performance

THE POWER OF COACHING:
TRAINING & DEVELOPMENT

By Jan Watson, J.P. Watson Group, Advisor & Contributing Editor

Managing to ensure superb performance from all employees is crucial, especially during times ofeconomic turbulence. Fortunately, this kind of management is more enjoyable than most tasks andresults in increased organizational value.

Coach early and often. Early, to catch potential problems before they happen. Often, because continuous interest and feedback virtually guarantees better performance. Coaching provides counsel in real time and identifies clear goals in the context of the employee’s job.

Effective managers catch problems early and often so that they can provide continual feedback and guarantee better performance. They do not rely on yearly reviews to direct their leadership. Efficient managers provide clear goals in the context of the employee’s job.

The transformation from coach to manager takes effort and a few easy steps. It is important for managers to remember that one size does not fit all. Each employee is different, and employees work differently. The better the manager understands the employee, the more effective the coaching and the results will be.

TRANSFORMING MANAGERS
INTO COACHES

Building and changing the corporate culture begins with the leader’s adoption of a system,
definition of the system, and modeling of the system. Top leaders coach managers to be the kind
of leaders the organization wants. Two of the competencies of a coach include:

? An ability to identify people who fit the job
? An ability to create strategies for employee development that inspire people to perform and achieve

These competencies set the foundation for development, but even the most able manager requires help in these areas. No manager is equipped with essential knowledge about every employee…READ ON - Click Here to Download Full Article

Jan Watson

About the Author
Jan P. Watson has over 20 years of sales and marketing experience and has gained national recognition as a public speaker, published author and consultant. Serving in various positions that encompass physician education and corporate business development, Jan has worked for medical device start-up companies, as well as industry leaders, such as AMO and Alcon Laboratories. For more information on this topic, please contact Ms. Watson at: jwatson@jpwatsongroup.com. Visit the
J.P. Watson Group on the worldwide web: http://www.betterjobfit.com.

Laser & Light Jan-Feb 2011: Principles of Ultrasound

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Aesthetic Ttends & Technologies
January - February 2011
Laser & Light Technology

Principles of Ultrasound

BODY CONTOURING WITH
THE VASER LIPO SYSTEM

By Mark E. Schafer, Ph.D., FAIUM FASA

Ultrasonic energy has been used for years in a wide array of medical applications – from dentistry to neurosurgery. The introduction of ultrasonic instrumentation for body contouring began in the late 1980s and early 1990s. Researchers began developing the VASER® (Vibration Amplification of Sound Energy at Resonance) System in the late 1990s in response to the limitations of traditional liposuction and other energy-based technologies.

The VASER System by Sound Surgical (http://www.vaser.com) was designed to advance liposuction procedures by improving safety and efficiency, reducing complications and physician fatigue, and allowing for faster patient recovery. More recently, VASER technology has been demonstrated to be ideal for autologous fat transfer (AFT) and Adipose Derived Stem Cell (ADSC) applications.

The VASER Lipo System is a minimally invasive body contouring technology that employs mechanical and acoustic forces to create a suspension of fat cells within a targeted area, while preserving other important tissue structures and maintaining fat cell viability. Fat cells are then removed from the body using proprietary, atraumatic aspiration cannulas, called VentX®, that maximize procedure speed and efficiency while reducing trauma to the surrounding tissue. A new version of the VASER Lipo System specifically adapted for AFT was released in May of this year. This article discusses the basic principles of ultrasonic energy and how that energy is applied to efficiently create fat cell suspensions with minimal tissue damage and maximal fat cell viability.

BASIC ULTRASOUND
TERMINOLOGY AND APPLICATION

Sound is a mechanical vibration or pressure wave that travels through media. Sound travels in waves of higher and lower pressure. The high pressure (compression) and low pressure (rarefraction)…READ ON - Click Here to Download Full Article

Mark Schafer

About the Author
Mark E. Schafer, Ph.D., FAIUM FASA is an internationally recognized expert in ultrasonic technology. He is currently Vice President of the Ultrasonic Industry Association, Chairman of the National Electrical Manufacturers Association Ultrasound Technical Committee, and has been named a Fellow of the American Institute of Ultrasound in Medicine and the Acoustical Society of America.

Featured Med Spa Jan-Feb 2011: Kate Somerville

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Aesthetic Trends & Technologies
January - February 2011
Featured Medical Spa

Kate Somerville

A TREASURE OF LOS ANGELES,
THE SOMERVILLE MEDI-SKIN
CLINIC HAS REDEFINED
CONTEMPORARY SKIN CARE

Melrose Place, Los Angeles

By Robert Prince, Contributing Editor

Kate Somerville, a native of California, has devoted more than twenty years of her professional life working alongside dermatologists and cosmetic surgeons, supplementing their treatments and devoting her time and care to enhancing skin health. Kate is the creator and director of Kate Somerville Skin Health Experts, a celebrated mediskin clinic in Los Angeles and remains committed to innovation and introducing products, services, and concepts that work. Kate’s simple and straightforward program is a result of her daily experiences and intimate partnership with her clientele, many of whom have careers that depend on near perfect complexions. Kate Somerville makes radiant skin a reality for all individuals.

Kate’s Skin Health Pyramid™ defines and prioritizes the five fundamental elements for attaining and maintaining beautiful skin: Protect, Hydrate, Feed, Stimulate, and Detox. Based on the belief that beauty is more than skin-deep, these practices help create beautiful skin from the inside out.

For special personal attention, making a trip to Kate’s Clinic will be more than worth it. Since opening its doors in 2004, the Clinic has grown from three treatment rooms and three service providers to sixteen treatment rooms and more than a dozen service providers offering facials, light and laser therapies, injectables, and specialty treatments targeting aging, acne, redness, discoloration, or scarring…READ ON - Click Here to Download Full Article

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Aesthetic Trends & Technologies Magazine
800.277.1391 begin_of_the_skype_highlighting              800.277.1391      end_of_the_skype_highlighting
http://www.aesthetictrends.com

Organics & Green Jan-Feb 2011: Organic Medicine

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Aesthetic Trends & Technologies
January - February 2011
Organics & Green Department

Organic Medicine

NATURAL METHODS OF HEALING AND
RESTORATION OF THE BODY’S WELLNESS

By Craig Koniver, M.D., Contributing Editor & Advisor

At Primary Plus, we believe that POSITIVE natural healing leads to long-term results. Why take prescription medicine that does not fully help one feel better? We welcome you to understand our Organic Medicine program that uses the building blocks of amino acids, bio-identical hormones, nutritional therapy, and herbal medication that will help you to naturally heal your patients, allowing them to gain more energy and feel like themselves again. Learn how to reinvigorate your patient’s body and soul.

Let natural healing begin.

WHAT IS ORGANIC MEDICINE?
Organic Medicine is our brand new medical specialty that we have developed as a multidisciplinary approach to better health and wellness. At the core of this natural approach is our fundamental belief that all spirit and health comes from Earth. When given the right circumstances, healing will naturally and spontaneously occur. Our holistic approach allows us to care for each individual in a positive, natural method.

Organic Medicine comprises several multidisciplinary facets including…READ ON - Click Here to Download Full Article

Craig Koniver, MD

About the Author
Craig Koniver, M.D., is a graduate of Brown University and Jefferson Medical College and has been a family practitioner for a decade. He opened Primary Plus Organic Medicine, LLC in Charleston, SC in 2006. When not working, Dr. Koniver enjoys spending time at the beach with his wife and two children. For more information, visit Dr. Koniver on the web: http://www.primaryplus. com. See Dr. Koniver’s feature every issue in the Aesthetic Trend’s Organics & Green department directly relating to Organic Medicine topics.

Organics & Green Jan-Feb 2011: Essential Oils

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Aesthetic Trends & Technologies
January - February 2011
Organics & Green Department

Medicinal Purposes of Essential Oils

THE HEALING POWER
OF ESSENTIAL OILS
GAINS FOOTING WITH
MODERN MEDICINE

By Emily Stocker, Contributing Editor & Advisor

Essential oils date back to one of the oldest forms of medicine known to man, dating back as far as 4,500 B.C. They were considered more valuable than gold to the ancients. Egyptian hieroglyphics and Chinese manuscripts, priests, and alchemists show us that they were using essential oils thousands of years ago to heal the sick.

The words essential oils are often thrown around in the world of organics and homeopathics, but the derivation and benefits are seldom known. An essential oil is a concentrated, hydrophobic liquid containing volatile aroma compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetherolea, or simply as the “oil of” the plant from which they were extracted. An oil is considered as an “essential” in the sense that it carries a distinctive scent, or essence, of the plant.

As individual elements, essential oils do not have any specific chemical or pharmaceutical property in common with one another. They are defined as such because they have the ability to convey characteristic fragrances. Modern medicine is only now beginning to investigate the healing power of essential oils.

FREQUENCY AND OTHER FACTORS
Frequency is the measurable rate of electrical energy flow that is constant between any two points. Everything has a frequency. The human body has an electrical frequency and that much about a person’s health can be determined by its frequency. When the frequency drops, the immune system is compromised. If the frequency drops to 58 Hz, cold and flu symptoms appear; at 55 Hz, diseases like Candida take hold; at 52 Hz, Epstein Bar; and at 42 Hz, cancer…READ ON - Click Here to Download Full Article

Emily Stocker

About the Author
Emily Stocker steps into the business of being green (and happy) with Em’s Organics, offering products like sea sponge soap made from USDA Organic ingredients and baby and children’s clothing and accessories. And that’s just the beginning. Visit Emily on the worldwide web: http://www.EmsOrganics.com, which officially launched Earth Day this year. Contact Emily via email at: emily@EmsOrganics.com.

Plastic Surgery Jan-Feb 2011: Breast Augmentation

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Aesthetic Trends & Technologies
January - February 2011
Plastic Surgery Department

Breast Augmentation

PATIENT PROCEDURE
SELECTION AND
MANAGING EXPECTATIONS

By Gregory A. Wiener, M.D., F.A.C.S.,
Contributing Editor & Advisor

In recent years, both the ASAPS and the ASPS have listed breast augmentation as the number one surgical cosmetic procedure performed in the United States surpassing even liposuction. This trend is also reflected in my practice, with breast augmentation being by far the most often performed body contouring procedure. From an outsider’s point of view, the concept seems simple. Place an implant beneath the breast tissue to enlarge the breast and improve its shape. It obviously involves much more than that, and in my practice it remains the procedure that I comparatively spend the most time on in consultation and planning. I have, over time, found that refinements in my consultation techniques and examinations have enhanced the outcomes as much or more than any technical/surgical improvements.

PATIENT
CONSULTATION

I always begin by asking the patient what she is looking for. Most of my younger patients state that they wish to enlarge breasts that were never really large to begin with, and most of my slightly older patients who have already had children wish to re-attain what has been lost through pregnancy and weight fluctuations. The vast majority also state that they want to look proportional and really enhance their figure without being overly dramatic, though sometimes this changes during the sizing
process…READ ON…Click Here to Download Full Article

Dr. Wiener

About the Author
Gregory Alan Wiener, M.D., F.A.C.S., is a Board Certified Plastic and Reconstructive Surgeon who has been practicing at Resurrection Hospital for the past 9 years. He was named a Consumer Reports “Top Surgeon” and completed his residency at the University of Illinois at Chicago. Dr. Wiener has been featured in several media outlets both nationally and locally. Visit Dr. Wiener online: http://www.TheArtofPlasticSurgery.com.

Research Reveals VASER Lipo® Yields Fat as Viable As Conventional Liposuction

VASER Lipo Device

Research Reveals VASER Lipo® Yields Fat as Viable As Conventional Liposuction

LOUISVILLE, CO - According to a recent study conducted at the University of Pittsburgh, human fat harvested by VASER ultrasound-assisted liposuction (Sound Surgical Technologies LLC), is as viable as fat collected by conventional suction assisted liposuction, with nearly 80% volume retention.

The study, led by Dr. J. Peter Rubin, Associate Professor of Plastic Surgery at the University of Pittsburgh, is the first research to establish strong support for VASER Lipo as a collection method of choice for fat transfer procedures.

The study investigated tissue samples of a female subject who underwent lipoplasty of the thighs and flanks. Detailed cellular viability analysis was performed on tissues collected, each having undergone VASER Lipo and suction-assisted liposuction on the body area. The researchers found little or no difference at the cellular level between the treatments, concluding that VASER Lipo is just as effective in yielding viable fat cells as suction-assisted liposuction devices. Results at six weeks showed approximately 80% of the filtered fat survived by volume, regardless of the method of extraction. As a point of comparison, other studies have shown less than 5% of the water-jet assisted liposuction fat survived.

“The highly selective nature of ultrasound energy promotes increased fat viability, making it ideal for fat transfer procedures,” said Mark Schafer, Chief Technology Officer at Sound Surgical Technologies. “We believe this important research will pave the way for widespread adoption of VASER ultrasound-assisted liposuction as the preferred method for fat transfer.”

The study’s findings support recent physician feedback that the VASER Lipo System is the leading technology for fat harvesting and fat transfer procedures, with unrivaled body sculpting capabilities.

VASER Logo

About VASER Lipo
The VASER Lipo System features gentle ultrasonic energy that uses sound waves to selectively target unwanted fat. The FDA-cleared device uses small probes that emit ultrasound energy to gently break apart fatty tissue for easy removal without destroying the fat cells themselves. This means physicians can immediately remove, harvest and re-inject the fat to contour and augment other parts of the body, including the face, hands, breasts and buttocks. The VASER Lipo System, one of the most respected body contouring technologies on the market, is the cosmetic enhancement tool of choice among top physicians who have patients who want both of these procedures in one appointment.

About Sound Surgical Technologies
Founded in 1998, Sound Surgical Technologies is a leading manufacturer and distributor of ultrasonic body shaping technologies, including the VASER Lipo, VASER Shape MC1™ and MedSculpt™ Systems. VASER Lipo effectively treats all areas of the body and is clinically proven to enhance skin retraction, reduce blood loss, and maintain the viability of fat cells for fat grafting procedures. Physicians report smooth and consistent results with fast patient recovery. The VASER Shape MC1 and MedSculpt Systems are an ideal complement to VASER Lipo, combining ultrasound and massage therapies to increase lymphatic and venous circulation, minimize postoperative pain and swelling, and temporarily improve the appearance of cellulite. All of the devices are FDA-cleared for use in the U.S.

Sound Surgical Technologies
888.471.4777
http://www.vaser.com

Source: Sound Surgical

Anti-Aging Jan-Feb 2011: Fitness & Surgery

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Aesthetic Trends & Technologies
January - February 2011
Anti-Aging Department

Aesthetics &
Functionality

FUNCTIONAL COSMESIS:
RESHAPING PEOPLE’S LIVES

By Frank J. Ferrin, M.D.

Wanting to be slim, trim, and healthy is not a new trend. Everyone has a perfect body ideal that they aspire to, yet often encounter challenges in achieving it. Having a well proportioned body and a complimentary chestwaist-hip ratio is a fantastic goal; however, it is not always an easy one. Many will opt for surgery in an attempt to reach their aesthetic goals, while others will turn to extreme dieting or excessive workouts.

However, an extreme pursuit in only one of the above areas will often leave the individual with something more to be desired, not to mention an overdoing of anything may lead to poor health. To achieve the look one desires, a balance of weight management, energy and fitness training, and a detailed contouring of the body and face is most certainly the surefire and effective way for an individual to obtain his/her ideal physique.

FUNCTIONAL COSMESIS
A new trend, known as Functional Cosmesis, is currently being pioneered by the world’s leading cosmetic surgeons. The idea is simple: when body parts work better, they look better. Functional Cosmesis can pertain to facial rejuvenation, abdominal tightening, breast contour, or the basic task of fitting beautifully into clothes.

More importantly, Functional Cosmesis is about consistency, overall health, and longevity. For example, having a sculpted face and a sagging or oversized belly lacks fluidity; it keeps a body from looking natural. The opposite is also true; an aging face with a fit and proportioned body just does not make sense. Too often, individuals will focus all of their energy on only one aspect of their body, causing a disproportion…
READ ON - Click Here to Download Full Article

Dr. Ferrin

About the Author
Frank J. Ferrin, M.D., has over 25 years of surgical experience, and is among the few select and highlytrained surgeons in the country to employ the cutting-edge methods of water-assisted liposuction (Body-Jet), as well as laser assisted body-sculpting in the contouring of the face and body. For more information, visit Dr. Ferrin’s website: http://www.elite-md.com.

Reversed Aging Almost a Reality

Reversed Aging

Reversed Aging Almost a Reality

By Jeffrey Spiegel, M.D.

A group of Harvard scientists might have uncovered one of the most remarkable scientific finds known to man, the ability to reverse aging. Tested on a group of mice the Dana-Farber Cancer Institute was apparently experimenting with an anti-aging experiment that was only supposed to steady the process of aging and slow it down, what they got was much different. The aging process actually began to reverse sending the lab mice aging in the opposite direction by getting younger.

“The main factor that causes aging is the accumulation of damage to DNA, much of the damage occurring at the tips of chromosomes and telomeres. And what scientists did was to test the effects of telomerase (an enzyme able to restore the telomere function).

When scientists turned on the telomerase enzyme, old mice started getting younger. The worn-out organs started regenerating, their shirked brain size started increasing, their coat hair was restored, and they even regained fertility.”

This amazing find is still far away from being replicated on a human being due to a DNA difference between mice and humans however it does show that we are one very large and important step closer to potentially isolating an answer to how and why humans go through the aging process.

Dr. Jeffrey Spiegel

About the Author
Dr. Jeffrey Spiegel is Chief of Facial Plastic and Reconstructive Surgery, and an associate professor at the Boston University School of Medicine with appointments in the Department of Otolaryngology and Head and Neck Surgery and the Department of Plastic and Reconstructive Surgery. Please email us at info@drspiegel.com for more information.

Source: Jeffrey Spiegel, M.D.

Lexli Loyalty Program Provides a New Sales Channel for Skin Care Professionals

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LEXLI® Introduces Unique Online Program to Help Professional Accounts Build Business Referrals While Increasing Profits

Lexli Loyalty Program Provides a New Sales Channel for Skin Care Professionals

With the economic downturn still playing a factor in revenue potential, spas, physician offices and aesthetic practices are working to maximize sales through every available channel. Because of this, Lexli, a professional line of aloe-based skin care once available via skin care professionals and direct to consumers via the company’s website, has reorganized to create a new sales stream for its clients. Beginning this month, consumers who place a first-time order at http://www.lexli.com will have to register under their current skin care professional or, if they do not have an existing relationship with a licensed expert, must select a local Lexli distributor via zip code search. Once paired with a consumer, the professional organization receives a commission on each of the individual’s online sales.

This offers Lexli professional accounts a resource through which they can acquire new customers, better service their existing ones and improve overall profit margins. The program, called the Lexli Loyalty Program, essentially removes the last remaining direct-to-consumer sales channel for Lexli and cements the brand’s focus as an exclusively professional line of skin care.

“For years we’ve been reinforcing to consumers the importance of working under the guidance of a licensed skin care professional to ensure optimal skin health,” notes Dr. Ahmed Abdullah, founder and formulator of the Lexli line of skin care. “The Lexli Loyalty Program demonstrates just how serious we are about that position. Consumers who are new to ordering from Lexli can now only buy from us if they’re aligned with an expert.” Those who register by selecting a Lexli distributor in their area aren’t required to visit the professional to receive products. However, it provides them with the name of a Lexli expert they may utilize should they choose to take their skin care to the next level.

“We developed the Lexli Loyalty Program after spending quite a bit of time gathering input from our professional accounts about their needs, their concerns in this economic climate and their business goals,” said Donna Andrews, Director of Market Development at Lexli. “In this age of online retailing, the Lexli Loyalty Program provides our clients with the priceless ability to offer their customers a convenience that encourages greater loyalty.”

The Lexli Loyalty Program is available to all Lexli professional accounts. Participating organizations are given an exclusive identifying code they may distribute to their clients for use when ordering at http://www.lexli.com. This code ensures consumer sales are attributed to the correct professional account.

Although the Lexli brand was introduced 14 years ago, it was first made available to skin care professionals nationwide three years ago. The line of professional products are supported by scientific research and formulated with a base of certified organic, pharmaceutical-grade aloe vera. While most skin care products utilize a base of water, which dilutes the active ingredients and provides no benefit to the skin, Lexli’s base of high-grade aloe penetrates deep into tissue to heal damaged skin. With a 90%
reorder rate, the Lexli line is proving its ability to provide healthier, more beautiful skin and is, therefore, an excellent tool to help spa and physician businesses grow.

Lexli
877.893.3417
http://www.lexli.com

Source: Lexli

Serious Consequences for Plastic Surgery Patients in Laxed State Licensed Facilities

Mr. & Mrs. Garcia
Gonzalo and Aurora Garcia’s daughter Maria died of internal bleeding, an autopsy showed, after receiving plastic surgery at a center in Anaheim Hills.

(Luis Sinco, Los Angeles Times / September 1, 2010) .

Photo courtesy of the LA Times.

Plastic Surgery Centers
that Fail State Standards Still Allowed to Accept Patients

By Molly Hennessy-Fiske, LA Times

Patchwork rules permit facilities to operate without a state license. Private accreditation agencies don’t have to release records of complaints and offices that lose accreditation can quickly be certified by another agency.

Two years ago Maria Garcia, a 39-year-old mother of five, came to a suburban office park in Anaheim Hills for outpatient plastic surgery. By day’s end, she had bled to death from a puncture wound.

FOR THE RECORD

An earlier online version of this article incorrectly gave Maria Garcia’s first name as Marcia.

Garcia did not know that the widely advertised Hills Surgical Institute Inc., recommended by a friend, had opened only 90 days earlier. Family members said she had no idea that one of her doctors was under investigation by the California Medical Board.

She also did not know that Hills Surgical Institute failed to meet the state’s requirements for surgical centers that use general anesthesia, according to her family’s attorney, Jin Lew. It was not state-licensed, Medicare certified or privately accredited. The center instead fell into a gap in the patchwork of rules that loosely govern the state’s billion-dollar cosmetic surgery industry.

In 2007, California stopped licensing surgery centers owned at least partly by a licensed doctor. The move came after a doctor successfully challenged the state’s regulatory authority in court. According to the state Department of Public Health, only 45 surgical centers are now state-licensed, compared with about 480 before the law changed. An additional 715 are certified to bill Medicare for treatments such as orthopedic care, eye surgeries and weight-loss related procedures. Hundreds more operate as cash-only businesses that specialize in elective cosmetic procedures, many without accreditation, experts say.

“There are a lot of facilities that completely ignore the law and are not accredited or licensed or anything,” said Dr. Michael F. McGuire, chief of plastic surgery at St. John’s Health Center in Santa Monica and past president of one of the four private accrediting agencies, the American Assn. for Accreditation of Ambulatory Surgery Facilities.

Unlike state regulators, accrediting groups do not fine surgery center owners or doctors who violate rules on patient safety, although they can pull a center’s accreditation. By law, the state medical board can pursue fines against surgery centers without accreditation $1,000 a day, but rarely do, McGuire said. The state lacks an accurate list of facilities with current accreditation.

The accrediting groups can keep confidential their records of complaints against surgery centers and investigations. They have been criticized by lawmakers for allowing clinic owners who have lost accreditation with one agency to immediately reapply and become accredited by another.

“They would shop around and go someplace else and get somebody else to accredit them,” said state Sen. Gloria Negrete McLeod (D-Chino). “What we would like to see is for those clinics to be overseen by the Department of Public Health.”

Negrete McLeod proposed legislation this year that would have required all doctor-owned surgical centers to be state-licensed. The legislation passed the state Senate and won support from the governor, but doctors’ groups balked and lawmakers in the Assembly blocked a vote. Negrete McLeod said she plans to propose similar legislation again next year, and is hopeful that Gov.-elect Jerry Brown will support it.

Doctors who oppose mandatory state licensing say the process can take years and requires surgery centers to meet building standards designed for much larger hospitals.

“A majority of them would have to close down without any benefit to patient safety,” said McGuire, who instead advocates better state enforcement of accreditation requirements.

In the meantime, patients like Garcia, a Verizon sales rep, may be undergoing procedures without knowledge of how their doctors and surgical centers are being regulated.

Garcia came to Hills Surgical Institute on March 13, 2008, for a vaginal reconstruction, liposuction and a “Brazilian butt lift,” according to her medical records, which are part of public record in a lawsuit filed by her family against her surgeons, nurse and surgery center. The individuals named have all denied wrongdoing in Garcia’s death. The case is scheduled for trial in April.

Garcia had scheduled the procedures, as well as a breast augmentation and a tummy tuck to be done later, weeks before her death and agreed to pay $19,500 with her credit card and a financing plan.

An accusation filed by the state medical board against her surgeon, Dr. Lawrence Hansen, and her autopsy lay out what officials say happened next:

The day of Garcia’s surgery, Hansen arrived at the office in a suburban office park less than half an hour before the procedure, his first operation at the surgical center. Hansen, then 82, had not performed the vaginoplasty procedure in five years, had never met Garcia and, according to the medical board accusation, did not record her patient history or perform a physical exam.

After Hansen finished the surgery, he left the room and Dr. Harrell Robinson, arrived. As Robinson, then 55, finished the liposuction and butt lift, Garcia’s blood pressure dropped and her heart stopped.

Paramedics took Garcia to Kaiser Foundation Hospital in Anaheim where she died about an hour later, according to the medical board accusation and coroner’s notes. The area behind Garcia’s uterus had been punctured by a needle and she was bleeding internally.

A coroner’s investigator later determined that Garcia’s death was caused by “intra abdominal hemorrhage” due to the vaginoplasty and ruled it accidental. Hansen failed to report her death within 15 days as required by law.

Last year, medical board officials investigating the case accused Hansen of negligence, incompetence, failure to report a patient death, performing surgery in an unaccredited facility and unprofessional conduct.

Hansen’s lawyer, Richard Carroll, said Garcia’s puncture wound was caused by Robinson and declined further comment on the case. In his deposition for the lawsuit, Hansen disputed the medical board’s accusation that he had failed to examine Garcia or take her medical history, among other allegations made against him.

The medical board may suspend a doctor’s license temporarily if they are concerned about public safety. Hansen’s license remains active.

Robinson said in a deposition that one of the center’s owners, Gustavo Gutierrez, a registered nurse, had pressured him to work with Hansen and never told him about Hansen’s lack of recent experience. Had he known, Robinson said, he would have insisted on working with another doctor or cancelling the surgery.

“That’s tantamount to a resident not having any experience in it. I mean, even though you have done a few, five years is a long time,” Robinson said in a deposition.

Robinson surrendered his medical license in 2009 under an agreement that settled a number of accusations made against him by the state medical board. The board filed an accusation finding that Robinson had botched four patients’ procedures, including breast and nose implants. He was accused of sexually harassing and pressuring a patient to loan him money after performing unwanted liposuction on her during a tummy tuck operation at his Encino office in 2007. He also had been a target of a U.S. Drug Enforcement Administration investigation that found he had been selling hydrocodone, a powerful narcotic, in bulk in 2007 and 2008.

Robinson declined comment for this story through his lawyer, John MacRill. He was never charged in connection with the DEA investigation, although DEA officials said they revoked his registration to dispense controlled substances.

Gutierrez called Garcia’s death an isolated incident at a facility where doctors perform between 10 and 20 procedures each month.

“Let’s look at the track record of any hospital — things happen,” said Gutierrez, who also said that although Garcia’s informed consent listed Hills Surgical Institute, Robinson operated an accredited facility out of the same office.

Gutierrez now co-owns the center with Dr. Mark Knight, who took over a penile enhancement business at the Anaheim office after another doctor at the facility surrendered his license earlier this year to resolve medical board accusations of negligence and incompetence.

Knight, a surgeon, currently faces a California Medical Board accusation involving sexual contact with two female patients. In the last three years, two of Knight’s patients died of blood clots following cosmetic surgeries performed by him at other Orange County facilities, according to lawsuits filed by their families. One suit is in arbitration, the other was dismissed. Knight, who has denied the allegations in the pending suit, and his attorney did not return calls from The Times.

Although Hills Surgical Institute was neither state-licensed nor privately accredited at the time of Garcia’s procedures, Gutierrez and his original co-owner, who has since died, were not penalized by the medical board, the accrediting agency or the California attorney general’s office after her death.

Ralph Montano, a spokesman for the California Department of Public Health, said his office “does not have the authority to sanction a surgical center for being unaccredited when the facility is physician-owned.”

The attorney general’s office, which prosecutes doctors on behalf of the medical board, worked with the surgery center’s owners to have them become accredited rather than prosecute them, said Jennifer Simoes, the medical board’s chief of legislation.

A month after Garcia’s death, accreditation inspectors from the Oakbrook Terrace, Ill.-based Joint Commission surveyed Hills Surgical Institute. Four months later, they accredited it. The gold-stamped accreditation certificate hangs in the lobby.

Kenneth Powers, a Joint Commission spokesman, said his group does not take into account a facility’s history during accreditation and does not have the authority to sanction or fine facilities. He said other complaints have since been substantiated against the clinic and resolved by his group. He declined to provide details of the problems, calling the findings confidential.

Source: LA Times

“The Doctors” Feature Levia® for Self-Treatment of Psoriasis

Levia Device

“The Doctors” Feature Levia® for Self-Treatment of Psoriasis

Levia® delivers personal targeted phototherapy as a treatment option for millions of psoriasis patients.

Lerner Medical Devices, Inc., (LMD) announces a new Personal Targeted Phototherapy device for the self-treatment of psoriasis, Levia, will be featured in the December 7, 2010 episode of “The Doctors.”

The Levia segment includes Dr. Sonia Batra, M.D., a Santa Monica based dermatologist, with one of her patients, demonstrating how Levia enables the self-treatment of chronic psoriasis at home. The segment is hosted by Dr. Travis Stork of “The Doctors” who also talks with Lauren Kadesh about her new found success using Levia to clear her scalp psoriasis.

John R. Lyon, CEO of LMD, said: “We are delighted that a show with the reach and reputation of “The Doctors” has chosen to feature the home treatment of psoriasis with Levia and Ultraviolet B (UVB) light. UVB is a proven and effective therapy for the majority of the 7.5 million psoriasis patients in the US. Now, Levia enables those patients, with a prescription from their physician, to treat themselves with UVB phototherapy at home, conveniently, cost-effectively and privately.”

“The Doctors” is a nationally syndicated television which appears daily; see thedoctors.com for local listings and additional information.

About Dr. Batra
R. Sonia Batra, M.D., M. Sc., M.P.H., is in private practice in Santa Monica and is a Clinical Assistant Professor of Dermatology at USC Keck School of Medicine. For more information, please visit her website: batraskincare.com

About Lerner Medical Devices, Inc.
Lerner Medical Devices is focused on the use of ultraviolet B phototherapy for self-treatment of psoriasis and other photo-responsive skin conditions. Levia® is the first of their Personal Targeted Phototherapy® products; it is designed to facilitate safe and effective management of psoriasis in a home environment and incorporates:

* Proprietary beam delivery attachments to direct UVB light precisely to the affected areas of skin and scalp.
* Touch screen interface for maximum control by patients in accordance with preset instructions from the prescribing physician.

Find Levia on Facebook: http://www.facebook.com/mylevia
Follow Levia on Twitter: http://www.twitter.com/mylevia
Follow our blog: http://asknurselinda.tumblr.com

Levia Logo

Watch Levia on YouTube
Levia Channel: youtube.com/user/levia2010?feature=mhw4

Lerner Medical Devices
310.914.0091
http://www.mylevia.com

Source: PR Web

Energist Acquires Portrait Plasma

Portrait PSR 3Energist Acquires Portrait Plasma

Swansea, UK & Nyack, New York — Energist Group announced that it has completed the acquisition of all the assets and IP relating to the Portrait® plasma technology formerly owned by Rhytec.

The acquisition of the Portrait Plasma Skin Rejuvenation (PSR3) technology adds to the Energist’s Group of ablative, non-ablative, and now plasma-based solutions in the aesthetic marketplace. The addition of the Portrait PSR3 to Energist’s diverse mix of medical device products strengthens their leadership role in the ever growing skin rejuvenation market.

“As with our previous acquisitions, we continue to strengthen and diversify our technology base and we are very excited to add this totally unique technology to our offering,” said Jonathan Prutton, Chief Executive, Energist Group. “This acquisition allows us to re-commence serving the 300 doctors in the US who pioneered this unique modality for the treatment of wrinkles, acne scarring and general skin rejuvenation, added Ron Borsheim, Vice President of Sales, Energist North America.

The first step that the Energist Group will execute will be to re-commence the manufacture of Portrait tips to meet existing customers needs. After which, the group intends on redesigning and launching the second generation of the Portrait PSR3 system.

Energist NA Logo

Energist North America
845.348.4900
http://www.energistna.com

Source: Energist NA

National “Cherokee Inspired Comfort Award” Winners Announced

Cherokee Inspired Comfort Logo

National “Cherokee Inspired Comfort Award” Winners Announced

Cherokee Uniforms recognizes healthcare professionals for service, sacrifice and innovation

LOS ANGELES - Cherokee Uniforms announced today the four winners of the 2010 Cherokee Inspired Comfort Award. The recipients embody the most outstanding characteristics of the healthcare community. Each one was chosen for their exemplary service to those in need, as well as for implementing innovative solutions to industry challenges.

“The recipients of the 2010 Cherokee Inspired Comfort Award demonstrate the life-changing impact people with creativity, a strong vision and a commitment to never give up can have on their communities,” said Michael Singer, Chief Executive Officer of Cherokee Uniforms. “We are honored to salute their incredible work and relentless commitment to the healthcare professions.”

A panel of Cherokee representatives and past Cherokee Inspired Comfort Award recipients selected the honorees. This year’s winners are:

Registered Nurses (RNs)
Grand Prize Winner - Samantha Abate - RN - South Jersey Healthcare System (SJH), Vineland, NJ
Samantha Abate created a program that successfully prepares registered nurses to earn their national certification in progressive care nursing. She is also being saluted for her innovative research project demonstrating that congestive heart failure patients are willing to exercise more frequently when pet therapy is integrated into their treatment plan.

Top National Prize Winner - Peggy Folgate - RN - FHN Community Health Care Center, Freeport, IL
Peggy Folgate sees firsthand the desperation that being uninsured has on her patients. Knowing that pharmaceutical companies provide medications at no cost to the uninsured and that medication tracking and management is a national problem, Folgate created a drug-management system comprised of the available medications and the patients who could benefit.

National Prize Winner - Peggy Matthews - RN - Methodist Fayette Hospital, Somerville, TN
Peggy Matthews created a peaceful, “end-of-life” room for families and patients, turning a clinical hospital room into a warm, home-like environment that serves as an oasis during a heart-breaking time.

Non-Physician Healthcare Professionals
Grand Prize Winner - Jesse Kontra - Delaware Valley Society of Transplant Surgeons, Phoenixville, PA

Jesse Kontra helps the less fortunate by volunteering his paramedic skills and knowledge several days a week at The Clinic, a nonprofit serving the uninsured. In 2009 alone, Jesse volunteered more than 400 hours, helping The Clinic provide medical services to more than 11,000 patients.

Since the Cherokee Inspired Comfort Award was established in 2003, more than 9,000 healthcare professionals have been nominated across the various nursing and non-physician disciplines.

The two Grand Prize Winners receive an all-expense-paid Caribbean cruise for two. The Top National Prize Winner receives an annual membership to her preferred clinical association. Both the Top National Prize Winner and the National Prize Winner receive an all-expense-paid trip to a 2011 medical conference in the continental United States of their choice. All of the winners receive a wardrobe featuring the best of Cherokee Uniforms and Cherokee Footwear worth more than $1,000; a $500 donation in their name to the DAISY (Diseases Attacking the Immune System) Foundation; a Cherokee Inspired Comfort Award trophy; a 14K gold-plated commemorative pin; and a year’s subscription to Scrubs, the nation’s first lifestyle magazine for nurses.

For every nomination, Cherokee Uniforms donated $1.00 to Nurse’s House, a national fund that provides short-term financial assistance to registered nurses facing serious hardship. Other Cherokee Uniforms initiatives include scholarships for students enrolled in nursing school and the production of an inspirational film for nurses shown in more than 300 nursing schools across the U.S. Cherokee Uniforms will be accepting nominations for the 2011 Cherokee Inspired Comfort Award beginning March 1 through May 31, 2011.

Receive updates on Twitter- @InspiredComfort.

Cherokee Uniforms
Inspired Comfort
http://www.inspiredcomfort.com

Source: Cherokee Uniforms

Energist Exclusively Distributing LipoTherme Technology in the U.S. through Osyris Medical

Lipotherme by Osyris

Energist Exclusively Distributes LipoTherme Technology in the U.S. through Osyris Medical

Nyack, NY — Energist NA, the North American division of Energist Group (based in Wales, UK) announced today the signing of a two (2) year exclusive distribution agreement with Osyris Medical (Lille, France) for LipoTherme technology in the United States. The two (2) year exclusive agreement focuses on the continued introduction and strategic expansion the Lipotherme technology to the US market through Energist NA growing sales channels. Energist will assume all new sales, marketing and services efforts in the United States effective immediately.

Osyris Medical is a cutting-edge French designer and manufacturer of medical devices designed for medical, surgical and aesthetic applications. Osyris Medical is a recognized leader in the laser lipolysis market with their Lipotherme technology.

John Lenihan, Global Vice President of Sales for Energist Group comments, “For Energist, partnering with Osyris makes perfect sense. It affords us the opportunity to quickly take advantage of a very lucrative and expanding market by offering LipoTherme, a well respected, cutting edge product.” Mr. Lenihan continues, “As a result of this agreement the US sales organization will now have one of the most comprehensive product offerings of anyone in the industry.”

Jaouad Zemmouri, CEO of Osyris Medical says, ”We are pleased to be partnered with such a quality organization. The US sales team at Energist NA, led by Ron Borsheim VP of Sales will now give Lipotherme the time and attention it deserves. LipoTherme in our estimation is one of the most recognized laser lipolysis devices on the market today and we have no doubt patients, practitioners, Energist and Osyris will all benefit by this relationship. “

Energist NA Logo

About Energist Group
Energist Ltd, based is Swansea, South Wales, UK was founded in 1999.Energist Group designs, manufactures and markets a variety of light-based aesthetic devices, serving the medical, spa and beauty market segments. The Group’s MedArt facility in Copenhagen, Denmark, manufactures a range of fractional CO2 and diode lasers for medical, surgical and aesthetic applications. With an installed base of over 8000 systems world-wide, Energist Group operates directly in both the US and UK markets and in over 50 countries through a world class distribution network. The company is widely seen as one of the leading European players in the industry.

Energist NA
845.348.4900
http://www.energistna.com

http://www.energist-international.com

About Osyris Medical
Based in Lille, France, Osyris Medical is a leading manufacturer for producing emerging technologies within a specific market. The company is internationally recognized for its scientific vision and its capacity to bring innovation on the market. Part of the company activity focuses on skin tightening, body contouring and vein removal procedures that are scientifically proven, clinically validated and has high consumer demand.For more information, please visit: http://www.osyrismedical.com

Source: Energist NA

NeoGraft LIVE Seminar and Surgical Demonstration

NeoGraft LIVE Seminar and Surgical Demonstration - December 18, 2010 in Beverly Hills, CA

Tap into one of the fastest growing segments of aesthetic medicine. NeoGraft, the first and only FDA cleared device for automated, “no linear scar” FUE hair transplantation.

Stephen Mulholland MD

Join Dr. Stephen Mulholland, Toronto, CA, one of the world’s leading plastic surgeons devoted to the art of aesthetic plastic surgery and minimally invasive enhancements. Dr. Mulholland is an international recognized lecturer and physician trainer having taught workshops to over 5000 physicians worldwide.

Also featuring Dr. Peter Malouf, Dallas/Ft.Worth, founder of the Center for Skin and Cosmetic Dermatology and prominent Neograft Automated Hair Restoration lecturer.

NeoGraft Logo


REGISTER NOW - Click Here!

Live Workshop Course Objectives

*Overview of the current state of the aesthetic medicine industry and which procedures are experiencing significant growth,
including hair transplantation.
*Understanding principles of hair growth, loss, hormone interaction, and current treatments for men and women
*Review older transplant methods and minimally invasive Follicular Unit Extraction (FUE)
*Advantages of the NeoGraft Automated Hair Restoration System to patients and physicians
*Overview of the turnkey business model of utilizing highly skilled, certified per diem technicians from US Neotechs
http://www.usneotechs.com
*Significant advantages of adding automated Hair Restoration to your treatment offering and differentiating your practice
from the competition.
*Special advantages of adding NeoGraft to your practice in 2010 to take advantage of Tax Code 179 incentives. Ask your
accountant for more details.
*Positive financial impact and return on investment potential.
*Live surgical demonstration of NeoGraft
*Post workshop cocktail reception

REGISTER NOW - Click Here!

If you cannot attend the event or wish to review additional information prior, please take some time to view our Neograft pre recorded webinar presentation: Webinar Link

Today, hair transplantation is one of the fastest growing segments of aesthetic medicine, especially the FUE technique. In the past, most physicians gravitated away from offering hair transplantation simply because it did not offer a good enough return for how much time and effort was required. With the introduction of the latest, most advanced 4th generation NeoGraft, those concerns are now a thing of the past. Average revenue generated from a 2000 graft FUE Hair Transplant procedure: Between $14,000 & $18,000. We look forward to showing you how NeoGraft will be a positive addition to your practice.

NeoGraft
972.966.3498
http://www.neograft.com

Source: Omni Medical

Cell Society First Annual Clinical Meeting

Cell Society Meeting

Cell Society Hosts the First Annual Clinical Meeting in La Jolla, CA

Advance the Science of Adult Stem Cell Therapies and Regenerative Medicine

November 4, 2010 La Jolla, CA: Although demand and interest in adult stem cell therapies is increasing, it has been challenging for physicians, patients and policy-makers to retrieve the most current and accurate information available. Cell Society is an international nonprofit organization dedicated to the advancement of the clinical applications of adult stem cell regenerative therapies through the cooperation of patients, their physicians and world thought leaders. Cell Society was created to ensure that the evolving arena of adult stem cell research gets the attention it deserves and to facilitate a network for patients, physicians, policy makers and advocates to connect and share information.

According to Steven R. Cohen, M.D., F.A.C.S., Executive Director, “We know that the body has the natural ability to repair itself in limited circumstances, such as wound healing. As physicians and scientists it is exciting for us to find a way to harness those mechanisms, concentrate them, and use them in many ways to regenerate tissue and repair injury from a variety of diseases. We invite leading physicians, researchers, and patients to join Cell Society and share their experiences across the spectrum of clinical applications of adult stem cell and regenerative therapies.”

The First Annual Clinical Meeting of Cell Society will be held at Estancia La Jolla Hotel and Spa in La Jolla, California on February 18-19, 2011. World leaders from plastic surgery, regenerative medicine, neurology, urology, ophthalmology, cardiology, dermatology, and related disciplines will gather to discuss the research and future of adult stem cell therapies around the world. The First Annual Meeting of Cell Society is designed to educate physicians about the numerous clinical applications of adult stem cell and regenerative therapies that are taking place globally.

About Cell Society
Cell Society was formed in May 2010 to serve as an independent source of educational information for all interested in clinically relevant adult stem cell therapies. As a nonprofit mutual benefit corporation, Cell Society will utilize the expertise of its industry members as well as the cooperation of patients, their physicians and world thought leaders to advance the field of adult stem cell regenerative medicine.

First Annual Clinical Meeting
http://www.xmedicacme.com/cell_society
Contact: info@xMedicaCME.com

Cell Society
http://www.cellsociety.org

Source: Cell Society

Dr. Frank Ferrin Focused Fitness & Surgical Sculpting

Dr. Ferrin

Dr. Frank Ferrin and Partner Chris Ferrin Merge Focused Fitness and Surgical Sculpting to Further Define the Perfect Figure

Miami, Florida – Leading Florida cosmetic surgeon, Dr. Frank Ferrin of Elite MD, specializes in providing patients with a full range of services to sculpt their figures using an innovative approach to creating form through fitness and surgical function. Located in Coral Gables, Florida, Dr. Ferrin’s practice is partnered with Elite Training Concepts, a nutrition and fitness training program run by exercise physiologist and Master Trainer, Chris Ferrin, which provides patients with support in weight management and muscle building. Once a level of fitness and shape has been achieved, Dr. Ferrin is able to contour excess skin or fat from patients’ bodies, leaving them with results unparallel to traditional liposuction.

Elite MD Logo

As an expert in his field, Dr. Ferrin is well known for his philosophy on integrating fitness and cutting-edge cosmetic surgery to produce optimal results. Many patients looking to transform their bodies most often turn to either exercise or surgery, but not both. Dr. Ferrin is proving that the best results come from using the two methods simultaneously. By combining both exercise and his signature method of body contouring, patients are achieving a more natural look at much lower costs and risk.

“It has been said a million times, ‘if you look good, you feel good’,” says Dr. Ferrin. “Most patients are looking for a natural look that makes them feel great. By implementing both fitness and nutrition strategies in conjunction with body contour surgery, patients will gain a flawless appearance that is never overworked and always breathtaking.”

While exercise and dieting are beneficial, people may still have stubborn areas that never seem to reach their desired aesthetic. On the other hand, using cosmetic surgery for a complete body overhaul can result in an unnatural appearance. Using the two in combination, Dr. Ferrin has found a means to a flawless figure, not to mention a fraction of the downtime afforded by full body surgery.

“In order to sculpt the body around the muscle, there must first be muscle in place,” says Dr. Ferrin. “The human body is a work of art and I truly enjoy helping my patients to realize their full aesthetic potential. “The best procedures are ones that leave a patient looking like the procedure was never performed. A natural outcome is always the best.”

Dr. Ferrin’s services don’t stop at body contouring; he also specializes in skin rejuvenation and anti-aging therapies. His approach to body contouring puts his patients first, ensuring expectations always meet results.

Frank Ferrin, M.D.
ELITE-MD
305.640.5602 begin_of_the_skype_highlighting              305.640.5602      end_of_the_skype_highlighting
http://www.elite-md.com

Source: Dr. Ferrin

Stiefel Receives FDA Approval of SORILUX™

Stiefel Logo

Stiefel, a GSK Company, Receives FDA Approval of SORILUX™ (calcipotriene) Foam, 0.005%

Research Triangle Park, N.C. – October 12, 2010 – Stiefel, a GSK company, today announced that the U.S. Food and Drug Administration (FDA) has approved SORILUX™ (calcipotriene) Foam, 0.005%, for the topical treatment of plaque psoriasis in patients aged 18 years and older. Stiefel received the approval approximately two weeks in advance of the anticipated FDA action date. Plaque psoriasis is a chronic, non-contagious, inflammatory skin condition that appears as red patches covered with silvery flakes often found on the elbows, scalp and knees but can also affect other parts of the body.

“Plaque psoriasis affects up to six million Americans each year,” said Bill Humphries, president, Stiefel, “Which is why Stiefel is so committed to bringing new therapy options, like SORILUX Foam, to patients.”

SORILUX Foam was found to be effective in treating mild to moderate plaque psoriasis. It contains the vitamin D3 analog calcipotriene, a synthetic compound similar to natural vitamin D3; however, the exact mechanism of action contributing to the clinical efficacy in the treatment of psoriasis is unknown. Based on consistent and good-quality patient-oriented evidence, vitamin D3 analogs are a recommended treatment for psoriasis according to the American Academy of Dermatology’s guidelines. SORILUX Foam is formulated with the proprietary delivery technology, VersaFoam®.

“In my experience, it’s important for physicians to be able to offer different topical treatment options to patients with plaque psoriasis,” says Steve Feldman, M.D., Professor of Dermatology, Pathology and Public Health Science at Wake Forest University Baptist Medical Center. “SORILUX Foam brings the first calcipotriene foam treatment option for mild to moderate plaque psoriasis.” Dr. Feldman was a clinical investigator for the calcipotriene foam clinical trials.

Two placebo controlled clinical trials were conducted comparing SORILUX Foam to vehicle in the treatment of patients with mild to moderate plaque psoriasis. In the studies, efficacy evaluation was carried out at week eight, with treatment success being defined as a score of “clear” (grade 0) to “almost clear” (grade 1) and at least a two grade improvement from the baseline score. In one study, 27% of patients treated with SORILUX Foam experienced treatment success versus 16% using vehicle alone. In another study, 14% of patients treated with SORILUX Foam were classified as successful versus seven percent of patients treated with vehicle only. In this study patients graded as “mild” at baseline showed a greater response to vehicle than to SORILUX Foam.

In the clinical studies, the most common side effects of SORILUX Foam were irritation, redness and itching of the treated skin areas. Redness was the only side effect reported in greater than one percent and in a higher rate of patients treated with SORILUX Foam compared to vehicle (two percent of patients treated with SORILUX Foam versus one percent of those treated with vehicle).

About SORILUX™ Foam
SORILUX Foam contains calcipotriene, a synthetic vitamin D3 analog. It is indicated for the topical treatment of plaque psoriasis in patients aged 18 years and older. A thin layer of SORILUX Foam should be applied twice daily to the affected areas, and rubbed in gently and completely. SORILUX Foam is for topical use only, and is not for oral, ophthalmic, or intravaginal use. SORILUX Foam should not be used by patients who have elevated blood calcium levels (hypercalcemia). Temporary elevations of calcium have been associated with the use of vitamin D3 analogs and may require interruption or discontinuation of treatment. Patients using SORILUX Foam should avoid excessive exposure of the treated areas to either natural or artificial sunlight, including tanning beds and sun lamps.

About Stiefel, a GSK Company
Stiefel, a GSK company, is committed to advancing dermatology and skin science around the world in order to help people better achieve healthier skin. Stiefel’s dedication to innovation, along with its focus on pharmaceutical, over-the-counter and aesthetic dermatology products, has established Stiefel as a world leader in the skin health industry.

Stiefel
919.990.6000
http://www.stiefel.com

Source: Stiefel

Plastic Surgery Sept-Oct 2010: Stem Cell Facelift

Plastic Surgery Cover

Aesthetic Trends & Technologies
September - October 2010
Plastic Surgery Department

The
FACELIFT
of the Future

STEM CELLS IN FACIAL
REJUVENATION –
DEFINITION IS THE KEY TO
BEAUTY, NOT TIGHTNESS

By Sam Rizk, M.D., F.A.C.S.

Your ability to achieve consistently excellent face and neck-lift outcomes is an area where you can distinguish yourself from many of your colleagues. The facelift is still the gold standard of facial rejuvenation. It is perceived as one of the key procedures that evolves over the span of a surgeon’s career, as he or she develops a better understanding of what constitutes a youthful face and gains confidence and experience. Eventually, the surgeon will come to add his or her personal signature to conventional methods. Your ability to achieve consistently excellent face and neck-lift outcomes is an area where you can distinguish yourself from many of your colleagues. My foremost goals are a natural and long-lasting result and a rapid recovery.

NEW TECHNOLOGY
& METHODOLOGY

As my preferred techniques are continually evolving, I am open to incorporating new technology and methodology to ultimately improve the results I can achieve for my patients, while paying special attention to speeding up the healing process so they can return to their lives quickly without incident. For example, I have incorporated Tisseel Fibrin Sealant from Baxter Health (http://www.baxter.com), which has resulted in a more rapid recovery and decreased postoperative hematoma and bruising. Fibrin glue is only one tool in the surgeon’s arsenal to prevent hematoma and seroma formation; meticulous hemostasis is the first line defense. Fibrin sealants also preclude the need for the placement of surgical drains after face and necklift procedures by helping to close and seal the open space. Postoperative drain output can be substantially reduced.

THE STEM CELL
FACELIFT TECHNIQUE

Consumers seeking to regain the plump, smooth skin of their youth are attracted to the newest generation of facelift procedures, called the Stem Cell Facelift. When used in conjunction with my 3D highdefinition technology, the result is a youthful glowing face with appropriate definition coupled with rapid recovery. My variation of a Stem Cell Facelift offers a novel approach to facial rejuvenation.

SURGERY WITH
FAT TRANSFER

Combining surgery with fat transfer delivers the dual benefit of volumization, plus the additional possibility of enhanced collagen production. The methods used for harvesting the fat as well as processing have never been standardized among practitioners. I have recently begun to utilize PureGraft 250 from Cytori Therapeutics, San Diego, CA (http://www.cytori.com). The PureGraft fat grafting system is the only FDA approved device in the U.S. that was designed for removing and preparing a patient’s own fat for re-injection. Up until now, fat grafting methods and results varied widely among practitioners. READ ON - Download Full Article NOW

Dr. Sam Rizk

About the Author
Sam Rizk, M.D., F.A.C.S., is a double board certified Facial Plastic Surgeon in private practice in New York City, a Fellow of the American College of Surgeons, and Director of Manhattan Facial Plastic Surgery, PLLC. He has been selected by Castle Connolly Medical Ltd. as one of New York’s Best Doctors, and America’s Top Cosmetic Doctors. Dr. Rizk specializes in face and neck lifts, rhinoplasty, secondary rhinoplasty, endoscopic browlifts and eyelid surgery. Visit his website: http://www.drsamrizk.com.

Plastic Surgery Sept-Oct 2010: Rhinoplasty

Plastic Surgery Cover

Aesthetic Trends & Technologies
September - October 2010
Plastic Surgery Department

Rhinoplasty

A HIGH-TECH APPROACH IN
PROVIDING OPTIONS FOR
INDIVIDUAL PATIENT NEEDS

By Sam Rizk, M.D., F.A.C.S.

The nose is the most prominent feature on the human face. Even a small change to the nose will affect a person’s whole appearance in a big way. A beautiful nose is a natural one that compliments and fits harmoniously with the other facial features. There is no universally ideal nose, only an ideal nose for one particular face. I believe that cultural differences should be respected in altering the size, shape, and characteristics of an individual’s nose. A natural looking nose with tiny hidden incisions is certainly possible with modern techniques. The consensus of opinion on the qualities of a beautiful nose has changed considerably over time. The modern concept in rhinoplasty is to preserve the overall characteristics of the original nose, and make small alternations to straighten or refine the shape and projection as the patient wants.

Every nose that I examine is unique as every face is different. Therefore an individualized approach is required to address each patient’s goals. My main mission with nasal surgery is to create a natural looking nose that will stand the test of time, based on the structure of the cartilage and the overlying skin.

A natural nose should be in harmony with the other features of the face, including the upper lip, chin, and cheeks. An important factor in achieving a natural result in rhinoplasty is to maintain good structural support. I employ both the open (external) and closed (endonasal) surgical techniques to naturally sculpt the nose with a rapid recovery. READ ON - Download Full Article NOW

Dr. Sam Rizk

About the Author
Sam Rizk, M.D., F.A.C.S., is a double board certified Facial Plastic Surgeon in private practice in New York City, a Fellow of the American College of Surgeons, and Director of Manhattan Facial Plastic Surgery, PLLC. He has been selected by Castle Connolly Medical Ltd. as one of New York’s Best Doctors, and America’s Top Cosmetic Doctors. Dr. Rizk specializes in face and neck lifts, rhinoplasty, secondary rhinoplasty, endoscopic browlifts and eyelid surgery. Visit his website:
http://www.drsamrizk.com.

Practice Managmenet Sept-Oct 2010: M.D. Prospects

Practice Management Cover

Aesthetic Trends & Technologies
September - October 2010
Plastic Surgery Department

MDprospects
Lead Management Software for Physicians™

A NEW WAY OF COMMUNICATING

By Christine Lapointe, Contributing Editor &
Advisor and Laura Jackson, Aesthetics 360°

One of the leading challenges we face as consultants lies in helping practices recognize what we call the “leaking pipe syndrome.” When a pipe springs a leak, the situation can simply spiral out of control causing a wealth of problems. It can be a slow leak that is easily ignored for long spans of time, or it can be more like a bursting pipe. Here are a few ways the syndrome works. Practices spend varying amounts of marketing dollars to generate leads. Their “marketing bill” pays for producing new leads. The leads begin to generate; and instantly a multitude of complications, or what we call “the leaks,” begin to interfere with the final outcome: conversion to a paying procedure. Somewhere along the line or pipe, it seems the leads are not “qualified” and appear to be dwindling. The result of that slow unattended leak is very few leads making it into the practice. They are the trickling drips from the “leaking pipe.” Unfortunately, practices tend to spend very little time fixing their internal systems or pipeline with the proper contact management software. Instead the practice makes attempts to “patch” the system themselves by using various staff members who have no background in marketing, lack proper interpersonal and computer skills, or lack the time during the day to appropriately monitor the return on leads.

Invariably what happens is the patch works for a brief time, pressure builds, and we find what we think is a new leak popping up somewhere else. That leak could be from poor phone conversion, inconsistent email communication, consultation / exam process and conversion, staff turnover, or poor follow up. As the pipes are improperly patched, the system continues to leak in a multitude of places, and the pipe drips instead of flows. With no way of linking the patching of the leaks or making the connections between them, valuable leads are lost. READ ON - Download Full Article NOW

Christine Lapointe

About the Authors
Aesthetics 360° was founded and is owned and operated by Christine Lapointe and Laura Jackson. Together, they bring their clients over 40 years of Business Development and Sales and Marketing Experience from the elective surgery industry nationally and internationally. Their mission is to provide a comprehensive range of services vital to the support of Technology Leaders and Physician owned practices on their journey to success.

Aesthetics 360° provides the systems and hands-on guidance necessary for practices to effectively measure results and target key areas for revenue growth from initial contact with a potential patient through long-term patient retention. Aesthetics 360° is the solution for technology leaders and practices that are committed to making business better. Visit their website on the worldwide web: http://www.aesthetics360.com.

Practice Management Sept-Oct 2010: Service with a Smile

Practice Management Cover

Aesthetic Trends & Technologies
September - October 2010
Practice Management Department

Service With A Smile

GETTING THE RIGHT
PEOPLE ON THE BUS

By Wendy Lewis, Contributing Editor & Advisor

How patients and clients are treated from the moment they encounter your practice is a significant reflection of your brand. To be successful in this highly competitive environment, you need a comprehensive strategy that includes getting new patient inquiries into the office, converting them into procedures, and then turning them into vocal advocates for your practice. An effective, well run machine can essentially transform a patient or client from a “considerer” into a “buyer” who is ready to commit. Regrettably, the most subtle details can have a major impact on an individual patient when deciding whether to go to you or one of your competitors.

Ultimately, how patients and clients are treated from the moment they encounter your practice is a significant reflection of your brand. Managing an efficient service oriented cosmetic practice or medspa necessitates the utmost attention to detail from the whole team. Long waiting times to be seen or treated and overly long lead times for an appointment are often cited as reasons why clients do not come back.

Unprofessional or rude staff from the receptionist to the practitioner is another major deterrent for repetitive treatments. Incompetent or unprofessional management protocols send a message to clients that no one cares about them. A lack of attention to details, good service, and follow up will not go unnoticed. The result may be an open schedule and empty chairs in the waiting room.

Before clients ever come in for an appointment, they have already experienced your brand by the way the phone was answered, an email inquiry was received, and how their scheduling was handled. The next part of the equation is how patients are greeted when they arrive for the first time. If these critical elements of their experience are not handled in a friendly, professional manner, prospective patients may never get to your office in the first place. To handle cosmetic patients
appropriately, a well tuned infrastructure is needed. READ ON - Download Full Article NOW

Wendy Lewis

About the Author
Wendy Lewis is the President of Wendy Lewis & Co., Ltd. global aesthetics consultancy established in 1997, and an internationally renowned expert in social media strategy and practice marketing. She is the author of 10 books on aesthetics and beauty and Founder and Editor in Chief of http://www.beautyinthebag.com. Visit her on the worldwide web: http://www.cosmeticmedrx.com.

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