Is Hyperpigmentation the New Wrinkle?

Posted: May 22, 2011 at 3:46 pm


Is Hyperpigmentation the New Wrinkle?

With the advent of Botox and Dysport women have new peace of mind in the war against wrinkles. Today, there’s a new enemy in town… hyperpigmentation. Known as age spots, sunspots, and ugly discoloration, hyperpigmentation has become the new wrinkle for many.

Until recently, we fought hyperpigmentation with skin bleaching creams (often thinning the skin), chemical peels, and laser procedures. Today, Syneron Medical Ltd has created a new topical solution delivering results, erasing signs of hyperpigmentation in 28 days. Enter elure.

The three-part elure Advanced Skin Lightening program is possibly one of the biggest real advances in skin lightening of the last 50 years. The main features of elure that command doctor interest include its fast acting formulation, its ability to break down melanin and its excellent tolerability by patients.

The elure regimen features three key products:

* Advanced Lightening Lotion – average retail price $150
* Advanced Lightening Night Cream – average retail price $150
* Advanced Facial Wash – average retail price $35

Rather than use the age-old lightening ingredient hydroquinone, elure contains a brand new formula based on lignin peroxidase, which directly works to reduce melanin – the cause of discoloration in the skin. Clinical testing shows lignin peroxide, a naturally occurring enzyme derived from a tree fungus, is completely safe up to 17,000 times the recommended human dose. Significant results have been realized after 28 days in 82% of subjects. Safe for all skin types, the elure treatment has been proven to reduce uneven discoloration caused by aging and sun damage by gently reducing melanin in the skin, resulting in a lighter and brighter, more radiant complexion.

After daily consistent treatment with elure, skin tone improvement was much better than with products containing hydroquinone, according to clinical studies. elure does not have the side effects often associated with topical skin lighteners, such as irritation, contact dermatitis and even post-inflammatory hyperpigmentation. It is gentle, quick and effective.

The elure Advanced Skin Lightening range is available exclusively through dermatologists, plastic surgeons, aesthetic practitioners and medispas, but does not require a prescription.

Follow elure on Twitter @ ElurebySyneron or @ElureSkin

Syneron Medical

Source: Syneron

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