In Practice Jan-Feb 2011: A Year in Review

Posted: February 14, 2011 at 1:57 pm

In Practice Cover

Aesthetic Trends & Technologies
January - February 2011
In Practice Department

2010: A Year in Review


By Christine Lapointe, Contributing Editor &
Advisor, & Laura Jackson, Aesthetics 360°

Heading into Q 1 we thought a summary which recaptured interview highlights from our “In Practice” column in 2010 was in order. We found the process became an excellent exercise in reminding us to never lose focus on core business development foundations. As you read through this edition of “In Practice,” we hope you will use it to help target the processes that may need attention and refinement in order for you to continue to build and sustain a profitable and world class practice.

It is always interesting when we see our experts agreeing on strategies. We found an overwhelming emphasis in the industry for the necessity of defined and streamlined communication systems. The common thread among our experts was that establishing a relationship with the patient through seamless communications remains the critical component in creating an environment which encourages long-term relationships. The concept sounds simple; but the reality is…READ ON - Click Here to Download Full Article

Christine Lapointe
Laura Jackson

About the Authors
Aesthetics 360° was founded and is owned and operated by Christine Lapointe and Laura Jackson. Together, they bring their clients over 40 years of Business Development and Sales and Marketing Experience from the elective surgery industry nationally and internationally. Their mission is to provide a comprehensive range of services vital to the support of Technology Leaders and Physician owned practices on their journey to success. Aesthetics 360° provides the systems and hands-on guidance necessary for practices to effectively measure results and target key areas for revenue growth from initial contact with a potential patient through long-term patient retention. Aesthetics 360° is the solution for technology leaders and practices that are committed to making business better. For more information, visit their website on the worldwide web:

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