ATnT Practice Management May – June 2011: Medical & Spa

Posted: May 8, 2011 at 3:47 pm

Practice Management Thumb

Aesthetic Trends & Technologies
May - June 2011
Practice Management Department

The HealthyRelationship
between MEDICAL+SPA

INTEGRATION OF SPA AND MEDICINE
IS ABOUT PREVENTION – PROVIDING
CLIENTS WITH A WELLNESS CONTINUUM

By Nancy Griffin, Contributing Editor

Throughout history, medicine and spa have been inextricably linked. The definition of medicine is “the science and art of healing–health care practices designed to maintain and restore health.” Spas are also places where one goes to restore health.

Despite the similarities, spas and medical practices often seem worlds apart. In the U.S., there very few integrated wellness centers where consumers receive a continuum of care that includes modern medicine and ancient healing practices. The intersection of spa and medicine is “prevention,” which refers to measures taken to prevent disease and contribute to well being.

Demand for result-driven spa services is huge. In a study by SRI International for the 2010 Global Spa Summit, 71% of respondents said they would be more likely to visit a spa if they learned a series of research studies demonstrated that spa treatments deliver measurable health benefits. “This statistic proves that a giant opportunity for medical spas exists to position themselves as the center of a holistic approach to health and wellness in their marketplace,” says marketing consultant Stacy Bergdahl, Principal of Bergdahl Enterprises.

SPA & MEDICINE INTEGRATION
The integration of spa and medicine, however, is not always an easy path. In this article, Contento explores the complicated dynamics between medicine and spa. We will take an honest look at what can go wrong and suggest ways to improve…READ ON - Download Full Article NOW!

Nancy Griffin

About the Author
Nancy Griffin has been a recognized health and wellness marketing expert for more than 15 years. Prior to founding Spatrade.com and Spaexec, she completed graduate studies at Cornell University Hotel School. Her newest venture, Contento Marketing, helps spas and medical spas take advantage of new media. Griffin can be reached at nancy@contentomarketing.com.

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