ATnT Practice Management Mar-Apr 2011: Profiting from Wellness

Posted: March 13, 2011 at 3:47 pm

Practice Management Cover

Aesthetic Trends & Technologies
March-April 2011
Practice Management Department

Profiting from Wellness

ONE OF THE WORLD’S LARGEST GLOBAL MARKETS WITHIN OUR INDUSTRY IS AVAILABLE FOR THE TAKING

By Nancy Griffin, Contributing Editor

“Wellness” is a global trend impacting all sectors of healthcare and beauty. Five years ago, Cindy Vandruff, Editor in Chief of Aesthetic Trends & Technologies, predicted: “Wellness is clearly the forefront of the new evolution in medical aesthetic treatments.” Today that statement is truer than ever. Wellness represents a market of nearly $2 trillion globally (Source Spas and the Global Wellness Market Synergies and Opportunities ©Copyright Global Spa Summit 2010 vii SRI International). Drivers of the growing wellness industry include an increasingly older, unhealthy population and a failing conventional medical system. There is a growing body of medical evidence about the proven benefits of wellness modalities such as massage, acupuncture, hydrotherapy, and relaxation methods such as meditation.

As tempting as it is to jump on the wellness bandwagon, there are many practical considerations. “Many medical spas think that wellness is the next logical step for their business,” says Carol Phillips, Principal of BeauteeSmarts. “Every medical spa offers the same thing—lasers, chemical peels, fillers. They want to break out of the pack but have difficulty profiting from wellness.”

Contento consulted the experts on this important topic and examined the path to profit from conception to implementation. Before embarking on a wellness venture, here are the areas you need to consider.

DEMAND AND DEMOGRAPHICS
The place to start when considering the addition of any new program and service is with your client. Certain segments of the population are pre-disposed to take control of their own health. Are your current clients/patients telling you they want services that have therapeutic value and promote healthy aging? Have they expressed that they want to feel and look well long after leaving the spa? If the majority of your clientele are…READ ON - Click Here to Download Full Article

Nancy Griffin

About the Author
Nancy Griffin has been a recognized health and wellness marketing expert for more than 15 years. Prior to founding Spatrade.com and Spaexec, she completed graduate studies at Cornell University Hotel School. Her newest venture, Contento Marketing, helps spas and medical spas take advantage of new media.

Visit her website: http://www.contentomarketing.com.

Griffin can be reached at nancy@contentomarketing.com.

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