Aesthetic Trends & Technologies
May - June 2011
Laser & Light Technology Department

Viora Reaction System

THE NEW GENERATION
IN BODY CONTOURING

By Cindy L. Vandruff, MBA, Editor in Chief

Developing a product for the aesthetic industry has become a challenge for many manufacturers in this harsh economy. More, now than ever, physicians must weigh the pros and cons for each device they introduce to their patient base and integrate into their practice. There are not enough dollars to go around for practices to have a stock pile of systems as in years past. Choosing the right devices can be daunting for those physicians who are not as seasoned as others. And, frankly, the educated physician with years of device experience is starting to pare down the number of systems they have to perform several procedures.

The trend now is to find a device that can perform more than one procedure which fits the needs of more patients within their demographic area. It makes sense not only to the bottom line of your practice, but it also helps to increase revenue for your business in a much more efficient manner. Price matters, too, and so does the ability to treat multiple patients with varying skin conditions.

Presently cellulite is a hot topic for not only patients, but also practitioners. More patients are going into their dermatologist and plastic surgeon’s offices and asking for skin tightening and cellulite treatments. We have seen a proliferation in the market place with new systems being introduced for the past 5+ years that are marketed to the physician treating cellulite and replacing the face lift with skin tightening procedures.

Viora (Jersey City, NJ) has a solution that is good for the practice and the patient. In September 2009, this up and coming manufacturer received FDA clearance for…READ ON - Download Full Article NOW!

About Viora
Viora is a market-leading manufacturer of advanced radiofrequency, light-based systems and Diamond Tip microdermabrasion for the global aesthetic and medical markets. Viora offers a wide range of applications including body contouring, cellulite reduction, as well as phototherapy and antiaging treatments. Viora’s products are developed by veteran engineers and medical specialists in the industry.

Contact: 201.332.4100 | http://www.viorareaction.com

Source: Aesthetic Trends Magazine

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