ATnT In Practice March-April 2011: Fee for Service

Posted: March 13, 2011 at 3:47 pm

In Practice Cover

Aesthetic Trends & Technologies
March-April 2011
In Practice Department

Fee for Service in this Economy

By Christine Lapointe, Contributing Editor & Advisor, & Laura Jackson, Aesthetics 360°

George Gmytrasiewicz is the Practice Administrator at Obstetrical and Gynecological Specialties, PC, a division of Women’s Health Professionals, LLP in Smithtown, Long Island. Obstetrical and Gynecological Specialties, PC has been in business for over 35 years. Early in 2010 the managing partners of the practice became ready to add some elective cash paying services to their menu of patient offerings and shortly thereafter launched Cosmetic Specialties, LLC.

Aesthetics 360° was contacted by George Gmytrasiewicz to assist with an assessment of the practice’s current state and to formulate a plan of action to successfully introduce these “in-demand” aesthetic procedures and services. At this time Cosmetic Specialties had decided to offer laser hair removal, acne treatments, skin rejuvenation, skin tightening, spray tanning, and facials. Most recently they have added to their services a weight loss program.

Order of Treatments by Popularity

1. Laser Hair Removal
2. Skin Tightening
3. Skin Rejuvenation
4. Cosmetic Products
5. Tanning

Aesthetics 360° circled back to speak to Mr. Gmytrasiewicz in December 2010 and found, not only was the new business flourishing, it was exceeding the profit expectations for year one. We felt this to be an ideal business to highlight and share success stories so that other practices who may be on the fence about expansion would have some objective data to help them move forward in…READ ON - Click Here to Download Full Article

Christine Lapointe
Christine Lapointe

Laura Jackson
Laura Jackson

About the Authors
Aesthetics 360° was founded and is owned and operated by Christine Lapointe and Laura Jackson. Together, they bring their clients over 40 years of Business Development and Sales and Marketing Experience from the elective surgery industry nationally and internationally. Their mission is to provide a comprehensive range of services vital to the support of Technology Leaders and Physician-owned practices on their journey to success. Aesthetics 360° provides the systems and hands-on guidance necessary for practices to effectively measure results and target key areas for revenue growth from initial contact with a potential patient through long-term patient retention. Aesthetics 360° is the solution for technology leaders and practices that are committed to making business better. Contact them at 877.849.8216 or visit their website on the worldwide web: http://www.aesthetics360.com.

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